Road safety campaign adopt controversial tactics
The RTA road safety campaign is spending 1.9 million dollars to try and convince young men they have small penises.
[and it’s dangerous]
YOUNG men who speed do so because they have a small penis - or so the new RTA road safety campaign implies.
Ads from the $1.9 million campaign - which targets speeding among 17- to 25-year-olds - aired for the first time on TV last night. They show onlookers who see speeding male drivers wiggling their pinkie fingers.
The gesture represents a small penis in youth culture, but even an elderly woman employs it.
John Whelan, the RTA’s director of business co-ordination, road safety and policy, said the campaign aimed to make speeding socially unacceptable.
“To me [the gesture] says ’speeding - no one thinks big of you’,” he said. “It will cause people who are speeders to think twice about the image they are creating.”
The ads would be controversial, he said, but traditional “shock horror advertising” that highlighted injury and death from speeding was no longer effective on “people exposed to computer games, modern media … and horror films”.
“We will do what we feel we have to to get the message through,” Mr Whelan said.
smh
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